Ransomware software is rapidly evolving, with advancements leading to a growing number of increasingly sophisticated attacks on Australian businesses. Ransomware attacks are conducted by perpetrators who use malicious software to encrypt computer files, making them inaccessible. Once the software has been successfully downloaded onto the targeted computer, the victim’s data is held at ransom by […]
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About Andrew Silcox
Need help from a marketing consultant with your B2B marketing or lead generation campaigns?
Director of The Lead Agency, Andrew Silcox has over 15 years experience in B2B marketing strategies and lead generation campaigns. He knows that best results are based on building great marketing conversations. The more you engage and communicate with your customers and prospects, the more likely they will understand, need and value what you offer.
Entries by Andrew Silcox
Climate change is undeniably a politically sensitive issue. However, the Insurance Council of Australia (ICA) has warned that it poses a very real, persistent threat that, as evidenced by science, will significantly impact our modern way of life in years to come. Individuals are becoming increasingly concerned about the impending effect climate change will have […]
In 2014, the Lacrosse building fire in Victoria sparked serious concerns for the safety of buildings across the state. The true extent of this crisis has since come to light, with the consequences of costly, dangerous defects being endured by property owners throughout Australia. The Impact on Property Owners At least 3400 residential unit […]
If you are planning on expanding your workforce, deciding whether to hire a new employee or contractor can be difficult. There are, of course, various benefits and risks associated with each of these options that could significantly influence your final decision. Before going ahead with your preferred choice, it is crucial that you consider these […]
Airbnb has over 650,000 hosts worldwide and, if you are one of them, ensuring you have the right insurance for your property is crucial. A global company, Airbnb helps members arrange temporary accommodation solutions in over 191 countries. This online marketplace makes board and lodging, homestays and travel experiences readily available to users, all while […]
Australian insurance providers are under rising pressure amidst calls for them to help rectify the combustible cladding crisis. After the recent discovery of severe defects in multiple apartment buildings, the Victorian Cladding Taskforce has suggested insurers contribute funds towards their repair. They believe that, by addressing the issue now, insurance providers will reduce their exposure […]
More than 60% of small businesses in Australia close within their first three years. This is unsurprising as small business owners face a number of challenges and threats every day. One of the most common struggles businesses face is cash flow. If you don’t have enough money available to pay your staff and suppliers or […]
Insurance fraud is estimated to cost up to $2.2 billion every year. Many consumers ignore these figures, assuming that insurance fraud only affects the big insurance companies. The truth, however is that insurance fraud directly impacts the premiums for honest policyholders. In order to remain profitable, insurers have to pass the costs that they lose […]
1 in 10 Australian small businesses with insurance don’t have enough cover to protect themselves. Many Australian businesses are underinsured, which gives them a false sense of security and leaves them exposed to potential risks in case of an incident. Business owners and companies who become complacent with their insurance often don’t seek professional advice. […]
The Australian insurance market is starting to enter the ‘hardening’ phase. This means many business owners can expect more expensive premiums, higher excesses and more narrow coverage. While there’s not much you can do to stop the hardening market, there are certain steps you can take to ensure the market hardening has less of an […]
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