More than 60% of small businesses in Australia close within their first three years. This is unsurprising as small business owners face a number of challenges and threats every day. One of the most common struggles businesses face is cash flow. If you don’t have enough money available to pay your staff and suppliers or […]
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About Andrew Silcox
Need help from a marketing consultant with your B2B marketing or lead generation campaigns?
Director of The Lead Agency, Andrew Silcox has over 15 years experience in B2B marketing strategies and lead generation campaigns. He knows that best results are based on building great marketing conversations. The more you engage and communicate with your customers and prospects, the more likely they will understand, need and value what you offer.
Entries by Andrew Silcox
Insurance fraud is estimated to cost up to $2.2 billion every year. Many consumers ignore these figures, assuming that insurance fraud only affects the big insurance companies. The truth, however is that insurance fraud directly impacts the premiums for honest policyholders. In order to remain profitable, insurers have to pass the costs that they lose […]
1 in 10 Australian small businesses with insurance don’t have enough cover to protect themselves. Many Australian businesses are underinsured, which gives them a false sense of security and leaves them exposed to potential risks in case of an incident. Business owners and companies who become complacent with their insurance often don’t seek professional advice. […]
The Australian insurance market is starting to enter the ‘hardening’ phase. This means many business owners can expect more expensive premiums, higher excesses and more narrow coverage. While there’s not much you can do to stop the hardening market, there are certain steps you can take to ensure the market hardening has less of an […]
In the past year, the number of reported Cyber attacks have damaged more networks and exposed more consumer data than ever before. While there are certainly more attacks occurring year on year, more stringent laws have been put in to place that mean greater transparency is necessary when a breach does occur. This has meant […]
The recently released Allianz Risk Barometer report identified ‘Changes in Legislation and Regulation’ to be the top risk for Australian businesses in 2019. According to the report, this year companies are most concerned about increasing legislation and more onerous compliance process. The statistics released in the report were as follows: Respondents rated ‘Changes in Legislation […]
The Royal Commission into misconduct in the Banking, Superannuation and Financial Services Industry uncovered disgraceful behaviour from some of the biggest names in these industries. The findings of the Commission created fallout from scorned clients, and sparked conversations across the industries about moving forward. The MetLife Adviser-Client Relationship Report (2018) looked into how the Commission […]
According to the Sensis Social Media Marketing Report (2018), 79% of Australians are on social media, with 47% of small businesses, 49% of medium businesses, and 60% of large businesses having a social media presence. Social media is becoming an increasingly common way for businesses to promote their products and services to clients and potential […]
If your business is not prepared when disaster strikes, your company, reputation, and employees can all suffer. It is the job of business owners to look forward and identify the best ways to grow and accelerate. Your business will not grow without a dedicated and reliable team of staff behind you, so it is vital […]
Insurance is one of the most important investments you can make for your business. When purchasing a policy it is important that you are getting adequate protection, otherwise you are potentially putting your business at risk. The best way to make sure you getting the right cover is to ask your insurance broker the right […]
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